Hyper Auto Parts Group.

Discovery & Immersion

Understanding the dual B2B (mechanics, workshops) & B2C (DIY enthusiasts) audience was critical to the project’s strategy.
Prioritising a logical, efficient structure that allows users to find the right part quickly, which is the cornerstone of success in this industry.

Audience Segmentation

Mapped the distinct user journeys & needs of professional mechanics (speed, product specs, bulk pricing) & retail customers (ease off search, fitment data, tutorials).

Competitive Audit

Analysed leading automotive parts e-commerce sites to identify best practices for navigation, product filtering, & technical information display.

Data-Driven Sitemap

Developed a hierarchical site structure that caters to both users who know exactly what they need & those who need to browse by vehicle or category.

User Flow Mapping

Designed streamlined paths for key tasks: “Find a Part,” “Find a Store,” & “Get Support.”

Low-Fidelity Wire-framing

Prototyped key pages—including the homepage, product category pages, product detail pages (PDPs), &—focusing on functionality, conversion points, & ease of use above all else.

Visual Design, UI Design & Key Pages

The visual design needed to reflect Hyper Auto’s reliability & technical expertise while ensuring a clean, modern, & trustworthy shopping experience.

Brand Alignment

Evolved the existing visual identity to be more digital-first, ensuring cohesion with the MIDAS master brand while allowing Hyper Auto to maintain its unique market position.

UI Design System

Created a responsive, component-based design system for a consistent experience across all devices.

Core Pages & Feedback:

• Homepage: Features quick-access tools, promotional banners, & clear pathways for trade & retail customers.
• Product Detail Pages: Designed templates to display critical information: high-res images, technical specifications, important product information.
• Brand Highlight Pages: Implemented brand specific pages to highlight stand out products.
• Request a Quote: Clear customer feedback & dedicated support.

Trust & Credibility

Strategically incorporated badges & industry certifications to build user confidence.

A consistent social media presence was designed to engage both communities, drive traffic to the new site, & support promotional campaigns.

Visual Identity Suite

Developed a cohesive set of templates for key platforms (Facebook, Instagram).

Product highlights & Promotions

• Seasonal campaigns
• Event promotions
• Product showcase

Content Strategy Framework

Provided a strategy outlining content pillars (e.g., Product Knowledge, DIY Guides, Trade Services, Company News) to ensure consistent, valuable, & on-brand messaging.

Results & Outcome

The new digital platform established Hyper Auto Parts Group as a modern, authoritative leader in the auto parts sector.

• Streamlined User Experience: Reduced the average time to find a part.
• Lead Generation: Increase in parts requested submitted online & customer feedback.
• Sales Growth: Increase sales revenue with successful online product promotions.
• Brand Consistency: A unified & professional brand presence across website & social channels.

This project demonstrates how a strategic, user-centric approach to digital design can drive tangible business results in the competitive automotive industry, from the workshop to the driveway.