WiLift.

Discovery & Community-Centric Strategy

Our process began by understanding WiLift’s unique role not just as a provider, but as a vital community connector enabling communication, education, & opportunity.

Stakeholder Workshops

Held collaborative sessions with the WiLift team to understand their core mission, technical offerings, coverage areas, & deep commitment to serving local residents.

Understanding the Audience

Focused on the needs of the community—users seeking an affordable, reliable alternative for work, education, & staying connected with family. I prioritised clarity & simplicity over technical jargon.

Competitive Landscape

Analysed both large national providers & local competitors to position WiLift as the personal, community-minded, & value-driven choice for Mossel Bay.

Value Proposition Crafting

Developed clear messaging that translates technical specs into tangible benefits: “Effortless Communication,” “Reliability for Your Home,” “Internet that Understands Your Budget.”

Brand Identity: Friendly, Modern & Trustworthy

The brand identity needed to feel inclusive, modern, & reliable, breaking away from the cold & corporate feel of typical telecom companies.

Logo Design

Created a custom logo that combines the brand name with an icon suggesting upward lift, connectivity, & community. The mark is friendly & approachable, using flowing lines to represent network signals & human connection.

Colour Palette

Selected a warm & optimistic palette. A primary colour of bright green was chosen for trust & reliability, accented with a friendly light green to evoke energy, growth, & affordability, setting them apart from competitors who use colder blues & reds.

Typography

Paired a clean, rounded sans-serif font (for a friendly and modern feel) with a highly readable sans-serif for body text to ensure clarity in communication across all materials.

Iconography & Imagery

Developed a custom set of simple, illustrative icons to explain services & benefits clearly. Photography style guidelines focus on real people within the Mossel Bay community connecting, learning, & working.

Brand Application

Designed key collateral that resonates locally: flyers, & community noticeboard posters, ensuring a consistent & recognisable presence.

User-Centric Architecture

Developed an intuitive sitemap with straightforward navigation. Key sections include: Home, Coverage Check, Internet Plans, How It Works, & Support.

Streamlined User Journey (UX)

Wireframed & prototyped a seamless experience focused on the user’s main goals:

• Coverage Check Tool: A simple, prominent address checker to instantly confirm service availability—the critical first step..
• Clear Plan Comparison: Easy-to-understand tables that compare internet packages based on speed & price, highlighting the cost-saving advantage..
• Simple Sign-Up Process: A low-friction, step-by-step form to apply for service or request more information..

High-Fidelity UI Design

Built a responsive website that embodies the new brand, featuring:

• A Compelling Landing Page: Immediately answers “What is WiLift?” & “Are you in my area?” with strong visuals & clear calls-to-action..
• “How It Works” Section: Uses simple icons & short copy to demystify wireless internet technology & the installation process, reducing barrier to entry..
• Building Local Trust: Showcases genuine customer testimonials from Mossel Bay residents & clearly displays contact information & local support details..

Development & Implementation

Built a fast, mobile-first website (critical for users who may primarily access the internet via phone) on a user-friendly CMS, allowing the WiLift team to easily update coverage maps & plans.

Awareness & Conversion

We launched targeted campaigns designed to achieve specific business goals, from building a following to generating qualified leads.

Get Connected

• Goal: Increase brand awareness and page followers.
• Tactics: Targeted Facebook/Instagram ad campaign promoting a “What could you do with better internet?”.
• Creative: Vibrant, question-based carousel ads & short, upbeat video testimonials.

Community Management & Analysis

A social media presence is a constant conversation. We established a framework for ongoing engagement and measurement.

Engagement Protocol

Established a tone of voice guide for responses—friendly, helpful, and prompt—to build a positive community feeling and provide excellent customer service in the public eye.

Performance Tracking

Monitored key metrics weekly: reach, engagement rate, website clicks, and cost per lead for paid campaigns.